Toyota Takes Back the Supra to Achieve Perfection

Toyota Motor Corp. has set its purpose by taking back the Supra model. A favorite among tuners came back to regain its site in the automotive world. Toyota has partnered with BMW AG to guarantee the best technology. Shoppers may expect the release next year.

The beat

Despite the automotive industry is being headed to self-driving cars, President Akio Toyoda bets to resurrect their most representative sports car. Toyota works toward getting customers excited about taking the wheel. Asia´s leading automaker invested 6 years to develop it. They picked the Geneva International Motor Show held on Tuesday to present the concept coupe. Sales will start in the first semester of 2019.

Toyota´s beat for cars such as the Supra is oriented to stand out among current trends. They are going against their biggest threats represented by electric cars, vehicle-sharing, and autonomous driving. Toyota is seeking to reach customers who want a combination of power and speed.  It is the real challenge for a company that is well known for offering affordable cars.

But, how the market will react now to a sporty, fast and exceptional Toyota? The last edition of the Supra won its right to become a performance icon on its own, but it happened 20 years ago.

Forbes already said Supra might start in $50,000 for the two-door, rear-wheel drive option. It would make them a rival for the Mercedes SLC Roadster and the Chevrolet Corvette. At this moment, Toyota only has the sporty 86 in his lineup. Its price goes from $26,000 to $40,000 based on the options and designs.

The stardom of an icon

40 years have passed since the first appearance of the Supra. At first, it was a modified version of Celica. It became a style icon by adding an oversize rear wing and by stylizing its lines. Afterward, it turned into one of the favorites for tuners. In 2001, the movie “The Fast and the Furious” included a souped-up 1993 version of it side to side with a Ferrari. It made it a star in the automotive pop culture. About 600,000 cars had been sold by 2002. In spite of it, it was the last time a Supra was manufactured as it was affected by the crashes of the global economy.

Despite having sold many units in 2013, Toyota has only sold a third of what was sold in that year. They have been struggling with the 86 and its predecessor since 2002.

Sharing the best technology

The soft-top Z4 from BMW AG includes main components and chassis as the Supra. It will start to be sold this year after making its debut in August. These common components have been included in the Supra too as a result of a technology-sharing agreement between both companies.

Although Supra is taking more time to debut, it might be a signal of the importance of the project. It is well known that Toyoda himself test drives the vehicles. After a test, he turned the car back to the engineers. Some media reported they had to go back to re-design it in the drawing board to change the rear suspension.

But, Toyota has other sporty models such as the supercar concept with 1,000 horsepower presented in January. It reflects Toyoda´s vision, since 2009, who foresees the business farther than just a sale of units. 

The HIS analyst Urquhart is confident that Toyota has enough personnel and executives who can keep it financially on track. It allows President Akio Toyoda to be a real car guy at the top.


  1. Good day! Do you know if they make any plugins to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?|

  2. Quando isso se torna cada vez menos frequente, a disfunção é considerada moderada.

  3. I will right away snatch your rss feed as I can’t to find your e-mail subscription hyperlink or newsletter
    service. Do you’ve any? Kindly let me recognize in order that
    I could subscribe. Thanks.

  4. Pretty! This was a really wonderful article. Many thanks for supplying this information.

  5. 644099 200975I believe this internet site has extremely superb composed subject material articles . 604907

  6. 559430 874336I discovered your weblog website internet site on google and appearance some of your early posts. Preserve up the wonderful operate. I just extra increase Feed to my MSN News Reader. Looking for toward reading far much more by you later on! 635161

  7. I don’t know if it’s just me or if everyone else encountering
    issues with your site. It appears like some of the text within your posts are running off the screen. Can someone else please provide feedback and let me know if this
    is happening to them too? This could be a problem with my internet browser because I’ve had this happen before.


  8. Since the admin of this web page is working, no uncertainty very
    shortly it will be renowned, due to its feature contents.

  9. Having read this I thought it was rather informative.

    I appreciate you spending some time and energy to put this short article together.
    I once again find myself personally spending a lot of time both reading
    and commenting. But so what, it was still worth it!

  10. This paragraph is actually a fastidious one it helps new internet visitors, who are wishing for blogging.

  11. Terrific article! This is the kind of information that are meant
    to be shared across the web. Shame on the seek engines for not positioning this publish upper!

    Come on over and seek advice from my website .

    Thank you =)

  12. Hello everyone, it’s my first go to see at this web page,
    and article is actually fruitful in favor of me, keep up posting such articles.

  13. My brother suggested I might like this blog.
    He was once entirely right. This submit actually made my
    day. You cann’t believe just how a lot time I had spent for this info!

  14. Way cool! Some very valid points! I appreciate you writing
    this article and also the rest of the site is very good.

  15. Hi there to all, the contents existing at this website
    are truly amazing for people knowledge, well, keep up the
    good work fellows.

  16. 120131 611069Hey. Extremely good internet web site!! Man .. Outstanding .. Amazing .. Ill bookmark this internet site and take the feeds alsoI am happy to locate so a lot valuable information here within the post. Thanks for sharing 735752

  17. I simply couldn’t depart your website before suggesting that I really loved the usual information an individual supply on your guests? Is going to be again incessantly in order to check out new posts

  18. 65829 441407Were glad to become visitor on this pure internet site, regards in this rare information! 675543

  19. 796591 835638Youre so cool! I dont suppose Ive read anything like this before. So nice to search out any individual with some original thoughts on this subject. realy thank you for starting this up. this website is one thing thats wanted on the internet, somebody with a bit of originality. valuable job for bringing something new to the internet! 614671

  20. 272773 790163An intriguing discussion will likely be worth comment. Im certain that you need to have to write a lot more about this subject, it might not be a taboo topic but usually consumers are too couple of to chat on such topics. To one more. Cheers 7441

  21. 949531 583671Very informative and great bodily structure of content material , now thats user friendly (:. 39042

  22. 71992 138454For some cause the picture just isnt loading appropriately, is at this time there an issue? 56873


Please enter your comment!
Please enter your name here