In the ever-growing world of digital marketing, the ability to generate quality leads remains the most important ROI driver. Both inbound and outbound lead generation feed a company’s marketing and sales team with a prospective audience who wish to connect with businesses like yours. And the growing importance of lead generation has led to technology taking the front spot to bring results.
That’s one of the major reasons why companies are automating their marketing processes to pay more attention to analytics and communication areas. In this blog post, we will be discussing how technology is revolutionizing lead generation and helping organizations drive sales. Read on.
#1 Targeting a Wide Market
Businesses spend numerous resources, money, and time to find potential and engaging leads. However, this can be time-consuming and may not work all the time.
The use of artificial intelligence or AI can help with this, as some AI tools can engage potential customers with naturally-automated conversations and target a wide range of leads at the same time. This is why 61% of businesses reported they invest in AI for improved lead generation.
#2 Cost-cutting Measure
Marketers can use AI to reduce costs on repetitive administrative tasks and utilize that capital to invest in other lead-generation tasks.
It will help the in-house team focus more on generating new clients and fostering their relationships with existing ones. In fact, businesses that use AI technology have reported their marketing cost to be reduced by up to 60% over a short period of time.
#3 Creating Personalized Customer Experiences
The most important aspect of lead generation is targeting an audience relevant to your business as it makes the connection more specific and effective. Companies can invest in technologies like Facebook Custom Audiences to target similar users to your brand, which naturally allows you to generate high-quality leads and improve the ROI.
Similarly, there are other AI technologies that businesses can take advantage of creating personalized customer experiences.
#4 Understanding Data
One of the major benefits of technology is that it can help you fetch big data, which gives you the ultimate potential for lead generation. Even if you are outsourcing lead generation services, having the necessary data can help you push your in-house limits for finding quality leads. Companies use AI-powered tools to automate mundane tasks, such as finding leads, qualifying them, creating profiles of customers, and personalizing messages to get quality leads.
Businesses no longer use traditional ways of cold calling but rather use omnichannel outreach via emails, apps, websites, and social channels to find potential customers. There are other data analyzation and data management tools to help the marketing and sales team implement new strategies and generate leads using the information.
#5 Lead Filtering
A recent study has shown that nearly 61% of B2B marketers find it challenging to generate high-quality leads and AI can help with this. AI tools are built into sales platforms and filter through a vast collection of leads based on data patterns. It then filters a list of leads that are more likely to convert, increasing your ROI.
Besides, filtering can help your sales team quickly find a contact, find out which leads need attention and build emailing workflows for your sales team.
#6 Website Improvement
Your website performance has a direct impact on lead generation. Tracking tools like Google Analytics have now become mandatory for marketers who are figuring out which web pages and strategies are best for generating leads. With so many online tools, you can improve your website’s performance, including SEO, optimized content, etc.
When you have an attractive and user-friendly website, more visitors are likely to stay on your website for a longer period of time, reducing the bounce rate significantly and finding converting customers.
Retargeting helps marketers stay connected with visitors who have shown interest in their brand through visiting the website but didn’t result in any conversion. Using retargeting technology allows you to lure your visitors with custom ads catered to their behavior without frustrating them with irrelevant content.
Recent data shows that 30% of consumers have a positive response towards targeted ads than 11% who weren’t happy with them. So, retargeting is an effective marketing tool for businesses to drive traffic and get more leads.
Taking a Quick Recap
Although no one can replace the need for human marketers in the business world, technology has come a long way. Today, humans are handling technological tools to reduce the need for manual work and get more quality leads in less time and using fewer resources.
So, it won’t be wrong to state that technology will soon eliminate the need for more human resources, at least for lead generation.