Recently, Customer Intelligence Research Partners (CIRP) has published its figures about the loyalty of users of operating systems. This time the winners were Android users over iOS users. The report also says that figures remained the same since 2016 until it recently reached the highest peak. 

Statistics from January 2016 to December 2017 show that Android loyalty increased from 89 to 91 percent. On the other hand, iOS went from 85 to 85 in the same period. Although Android was at the bottom of the list at some point, in 2014 things started to change.

The race

Partners of CIRP analyzed the data and gave some insights about what could have contributed creating this scenario.  They affirmed that as the user experience between Android and iOS became more similar, Android´s users also increased their loyalty.

Other factors that pushed Android´s rise to the top might include the wide range of apps available and better music and video functions. Manufacturers also contribute as they produce a big variety of models at different prices. It allows users to find the newest options and the possibility to acquire a new device without having to learn new functionalities.

Android and iOS boosted their levels of loyalty between 2015 and 2016. That was the time when both levels became closer. Statistics also show that in general, loyalty levels are higher than any previous time.

They maintain the levels between 85-90%. However, these high levels are only shared between Android and iOS. It appears that Apple and Google operating systems were left behind. They will have to put significant efforts to attract new customers from the side of iOS or Android.

Users know what they want

At this moment, most of the users who buy a new device, invest a significant time to learn about it. In the process, they get used to its functions and apps. Then they don´t want to invest more time and new efforts in other platforms so they remain loyal.

If the operating system continues to evolve according to their needs, they do not get enthusiastic about changing it. User value their time more than ever. This is what Apple and Google have to deal with. If they really want to enter the race they will have to prove it is really worthy to switch.

CIRP obtained the data from the number of users who remain active with the same operating system for one year after activating it. The research was prepared using quarterly surveys with samples of 500 items in each. In the end, the research also takes into consideration that there are more users of Android than users from iOS.

Because of it, the portion of users that migrate from Android to iOS will always be higher than the opposite. In this sense, this numbers can help Apple and Google to determine where they can find more users who want to swift to their operating systems.

30 COMMENTS

  1. 11375 674749Maintain up the fantastic piece of work, I read couple of weblog posts on this internet web site and I believe that your site is real fascinating and has lots of fantastic data. 549511

  2. This piece of writing is actually a good one it helps new the web visitors, who are wishing
    for blogging.

  3. When someone writes an paragraph he/she maintains the image of
    a user in his/her mind that how a user can be aware of it.

    Therefore that’s why this piece of writing is perfect. Thanks!

  4. Hello, I would like to subscribe for this weblog to get most recent updates,
    thus where can i do it please help out.

  5. I like the helpful info you provide in your articles. I’ll bookmark your blog and check again here frequently.

    I am quite sure I’ll learn many new stuff right here! Good
    luck for the next!

  6. We are a group of volunteers and opening a new scheme in our community.
    Your website offered us with helpful info to work on. You have done a formidable job and our
    whole group will be grateful to you.

  7. Have you ever thought about publishing an e-book or guest authoring
    on other blogs? I have a blog centered on the same topics you discuss and would love to have you share some stories/information. I know my subscribers would value your work.

    If you’re even remotely interested, feel free to shoot me
    an e mail.

  8. Link exchange is nothing else however it is just placing the other person’s weblog link on your page at
    suitable place and other person will also do similar for you.

  9. Woah! I’m really digging the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance” between user
    friendliness and visual appeal. I must say you have
    done a awesome job with this. Also, the blog loads extremely
    fast for me on Firefox. Exceptional Blog!

  10. Hi all, here every person is sharing these kinds of knowledge, therefore it’s nice to read this website, and I used to pay a quick visit this weblog daily.

  11. I have been browsing on-line greateг than 3 hours nowadays, but I bʏ no mеans discolvered any
    interesting article like yours. It is pretty priϲe sufficient
    for me. Іn my opinion, if all ebsite owners аnd bloggers made goood content material ɑs you did, the wеb can be a lot more helpful than ever before.

  12. Hmm it looks like your blog ate my first comment (it was extremely long) so
    I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog blogger but I’m still new to the whole thing.

    Do you have any tips for first-time blog writers? I’d really appreciate it.

  13. It’s awesome to pay a visit this website and reading the views of all colleagues on the topic of this
    paragraph, while I am also keen of getting familiarity.

  14. I am really loving the theme/design of your site. Do you
    ever run into any web browser compatibility problems?
    A number of my blog visitors have complained about my site not working correctly in Explorer but looks great in Chrome.
    Do you have any recommendations to help fix this issue?

  15. Heya! I understand this is somewhat off-topic but I had
    to ask. Does building a well-established website such as yours take a
    lot of work? I am brand new to blogging but I do write in my diary everyday.
    I’d like to start a blog so I can share my own experience
    and thoughts online. Please let me know if you have any kind of recommendations or tips for brand new aspiring bloggers.

    Thankyou!

  16. Article writing is also a fun, if you be familiar with
    then you can write otherwise it is difficult to write.

  17. 905085 342018Sweet web site , super layout, actually clean and utilize genial . 693028

  18. Hmm is anyone else encountering problems with the pictures on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog. Any feedback would be greatly appreciated.

LEAVE A REPLY

Please enter your comment!
Please enter your name here