Apple’s self-driving car initiative has been going through a bumpy road. Secretly known as Project Titan around Apple’s circle, the project has received mixed opinions from various media sources about what’s happening under the hood. In a recent report by New York Times, the company is said to be rebooting and testing its autonomous car software.

Project Titan was supposed to be Apple’s unvoiced answer to Google’s Self-driving car. However, the tech giant has now decided to quit making a driverless car and shift its energies to making A self-driving car software. The new plan is being undertaken by Titan division’s new project head and Apple executive Bob Mansfield.


While Mansfield did help revive project Titan, it happened so at the price of many job cuts within the division, which once comprised of over one thousand employees. Experts believe this new strategy was employed because it was becoming increasingly difficult for Apple to develop both the software and the hardware at the same time.

So far Tesla Model S has been the only production car to let drivers experience autonomy of the car with its Autopilot mode but Tesla never called it driverless. Likewise, Ford, GM, Audi, Mercedes, and Uber are also working on their own version of self-driving cars. Apple Project Titan might be walking away from the race, in (hardware) essence, but not entirely.


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