There is nothing wrong with Twitter except it is losing money

Twitter is having a tough time coming up to the expectations of the users and the market. The first-quarter report to the shareholders has revealed a profit of $607.8 million, which is $17.2 million less than what analysts had expected. This means that the internet company’s new products are not bringing enough material to gain public’s interest. So what is wrong with Twitter exactly?

It is not as if Twitter is not doing anything to improve its situation. Among some latest developments, Twitter launched a new tablet, added new reporting tools to prevent abuse and bullying, and made several changes to its messages, feed, and timeline. Integration of Periscope into its timeline and replacement of CEO have to be the most outspoken changes.

However, these actions only led to a momentary success, because Twitter’s stock had declined about 12% within hours. The picture is not very grim because the social media website is still in the mainstream, but it could be the first sign of Twitter’s downfall if the social site is not able to recharge in time. The enterprise has already spent a fortune on advertisements and ad campaigns, but it never fully appreciated the value of the only thing that has kept it going… the Twitter audience!

Twitter is famous for its core product that not only boasts a multi-million user base but also a popular platform to voice the celebrities from around the world. However, the tech company has done exactly nothing to increase its appeal to the mainstream audience. Partially, this could be attributed to company’s failure to develop ad presenting opportunities the way Google and Facebook have managed.

Big brand advertisers are still there but Twitter still needs to adapt to the changing air of the internet surfing behavior. People’s search behavior is changing, the year 2016 is expected to observe 60% internet share by smartphone users. The success lies consummate strategies that can fully utilize the potential of the web and major mobile phones players like Android, iOS, and Windows Mobile.

Direct marketing would require Twitter to come to terms with its contemporaries’ and active advertising along the lines of what its audience want and does not want to see. Additionally, like other tech titans are putting their efforts to expand their reach, expanding the number of users is also going to become mandatory for the tweeting behemoth.

It is not the first time Twitter fell through achieving the numbers, the last quarter also showed the same level of coldness. Twitter is not an old horse, but it is racing like one. Real-time content deliverance is the real deal here and since Twitter is Live, it’s one of the most marketable places. Facebook knows this method too well, take examples of Facebook’s recent efforts to boost live video streaming.

Likewise, Facebook’s wall has got Twitter’s Periscope pushed against the wall as the later proved to be the king of timeline-based postings. Periscope has a great potential, but the world’s largest network won’t let it breathe for long if Twitter can’t figure out how to make the most out of its Periscope. The only thing wrong with the Twitter is its ability to evolve and facing off its competition on the grounds it should.


  1. A impotência ou disfunção erétil, deve ser detectada através de um diagnóstico clínico, e a partir da descoberta de suas causas, existem diferentes opções de tratamento.

  2. Just wish to say your article is as surprising. The
    clearness on your put up is just excellent and that i can think you are a professional in this subject.
    Well along with your permission allow me to clutch your RSS feed to stay
    up to date with imminent post. Thank you a million and please keep up the enjoyable work.

  3. I know this web page gives quality dependent articles or reviews and other data, is
    there any other website which offers these kinds of data in quality?

  4. 32832 738454I havent checked in here for some time as I thought it was getting boring, but the last couple of posts are great quality so I guess Ill add you back to my everyday bloglist. You deserve it my friend 795225

  5. Finasteride can be an effective treatment for male pattern baldness, a hereditary condition that affects around half of all men.

  6. What i don’t understood is in reality how you are no longer really much more neatly-favored than you might be now.
    You’re very intelligent. You already know thus significantly when it comes to this topic, produced me in my opinion consider it from a lot of numerous angles.
    Its like men and women don’t seem to be interested until it
    is something to accomplish with Lady gaga! Your individual stuffs nice.
    All the time handle it up!

  7. I’ve learn several just right stuff here. Certainly value bookmarking for
    revisiting. I surprise how so much attempt you place to make such a excellent informative site.

  8. Oh my goodness! Amazing article dude! Thanks, However
    I am experiencing issues with your RSS. I don’t
    know the reason why I cannot subscribe to it.
    Is there anyone else getting similar RSS problems?
    Anybody who knows the answer will you kindly respond? Thanks!!

  9. Way cool! Some extremely valid points! I appreciate you writing
    this article and also the rest of the site is very good.

  10. Hi there I am so happy I found your webpage, I really found you by error, while I was searching
    on Askjeeve for something else, Anyhow I am here now and would just like to say kudos for a
    remarkable post and a all round exciting blog
    (I also love the theme/design), I don’t have time to go through it all at the moment but I have bookmarked it and also added your RSS feeds, so
    when I have time I will be back to read a great deal more, Please
    do keep up the fantastic job.

  11. Truly no matter if someone doesn’t understand after that its up
    to other people that they will assist, so here it takes place.

  12. Hi there! This blog post couldn’t be written any better! Looking at
    this article reminds me of my previous roommate! He continually kept
    preaching about this. I will forward this information to him.
    Pretty sure he will have a great read. Many thanks for sharing!

  13. I was recommended this web site by my cousin. I am
    not sure whether this post is written by him as no one else know such detailed about my trouble.
    You are incredible! Thanks!

  14. 33119 443803hey was just seeing in case you minded a comment. i like your web site and the theme you picked is super. I is going to be back. 823139


Please enter your comment!
Please enter your name here