Snapchat Spectacles Arrive as Company’s First Hardware

Famous video-sharing app has taken the covers off its first ever hardware: Snapchat sunglasses. The second big change is company’s name which has been rebranded to Snap, Inc. The cool new ‘connected’ sunglasses are expected to arrive this fall and will cost $130.

Snapchat or Snap Inc. rolls out Spectacles that capture 10-second videos to be instantly shared with your friends. The new internet-savvy sunglasses and rebranding of the enterprise marks a new era where the tech company will no longer be limited to its flagship video-sharing app.


CEO Evan Spiegel told the Wall Street Journal that the scope of Snap Inc. will stretch beyond the Snapchat. ‘When I got the footage back and watched it, I could see my own memory, through my own eyes — it was unbelievable,” he told the news site.

The Snapchat-video recording spectacles feature 115-degree wide-angle lenses deliberately calibrated to such to approximate humans’ field of view, thus providing a more realistic video experience.

According to Spiegel, it is the closest he’d ever come to feeling like he was there. So in a way Spectacles provide a way to re-experience your memories. The latest camera-cum-sunglasses are expected to not only boost company’s growth but also make it stand apart from its social media competitors like the Instagram.

Muhammad Waqas
Muhammad Waqas
Muhammad Waqas is an active technology journalist and news writer. He keeps his readers entertained with the hot and happening in the world of innovations and delivers the latest news as it breaks.

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