In the web design industry, your portfolio can literally make your career. When potential clients look through your work, they want to see that you have design experience in something that they personally need for their business. Obviously, every client will be looking for different things, so it’s a good idea to diversify your portfolio as much as possible to appeal to as many different clients as possible. Here are some tips for unlocking the designs that will help you build an outstanding web design portfolio.

1. Design for a Wide Variety of Markets and Industries

To make sure that you appeal to as many potential clients as possible, you want to challenge yourself and try to get projects for a wide variety of markets and industries. You want to get a feel of how to design for different types of businesses and organizations. This will ensure that you’ll be able to tackle any project no matter what the market or industry is.

Even if one or two markets or industries are proving to be very lucrative for you, make sure you take on different projects in between your bread and butter projects. Things can shift very quickly in your career and you want to make sure that your portfolio can last through the changes. It’s going to be a hard sell trying to land a client in a new industry if you don’t have any work to show that you have the experience there.

2. Design for Different Platforms

Another thing you may want to do is to learn how to design for different platforms. The top CMS platforms include WordPress, Drupal, Joomla and Magento. Rather than focusing on just one like most designers, try to learn another platform until you’re familiar with it. This will allow you to target clients that want their website designed in a non WordPress CMS platform. The benefit of knowing other platforms is that you can typically charge a premium as there aren’t as many designers for the other platforms.

You want to start by getting familiar with the technical details of each platform to properly communicate to potential clients. For example, if you wanted to show clients that you understood WordPress, you have to know which WordPress hosting solutions are optimal, how to apply themes/templates to the platform, the best plugins for most types of sites, how to secure the admin back end, etc.

3. Focus on Trending Design Styles

There are many design styles that are trending right now. By building a portfolio that shows you can design using these styles, you’ll be adding a lot of credibility for yourself as a web designer. Some of the most popular design styles include minimalist, hero image, flat, illustrative, animated, transparent, vintage and typography-based design. Being well versed in different design styles means that you’re going to attract a lot of clients that are looking for a specific design style.

In fact, some design styles like parallax are becoming so popular that high-end WordPress hosting providers are giving away themes that allow you to customize parallax functions as an add-on to their service. So don’t stick to common design styles that make your skills look like a commodity. Show your potential clients that you specialize in unique design styles if you want their business.

4. Consider Specializing in Landing Page Design

Many clients approach design from an ROI perspective. They need their landing page designs to convert into leads and sales to make their marketing campaign a success. That’s why these clients will often pay more for a designer that knows how to design landing pages that convert. If you want regular high paying gigs, you should consider learning this area of design. From a designer’s perspective, the work is actually very simple but the skill sets it requires fall outside what most designers have.

If you don’t have any experience with designing landing pages and conversion rate optimization, you should look to partner with an online copywriter that has a good amount of experience in creating sales letters and writing for landing pages. You can focus on the design aspect of the project while the copywriter focuses on the message and the actual conversion rate optimization.

5. Design for Specific Business Models

Another area that you can focus on for your web design portfolio is specific online business models. For example, the blogging, affiliate and eCommerce business models have their own unique set of design standards and styles they follow. Improving the layout and web buttons on an eCommerce product page can result in significant conversion lifts. The right blog designs can lead to higher engagement numbers.

Building a portfolio that caters to these business models is a smart idea as these businesses are more than willing to pay a premium for great designers. With that said, you’ll need to have a lot of experience with analytics tools to back up your design work. Design changes are lead by performance more than aesthetics similar to landing pages. You can build experience in these business models by offering your design work in return for feedback and access to the analytics data.

These are some of the best ways to unlock designs that will help you build an outstanding web design portfolio. The strength of your portfolio will determine which clients you land. If you want to make your portfolio perform for you it’s important that you diversify your portfolio just enough to showcase your vast experience but still focus on specific areas that are lucrative to your career.


  1. I used to be suggested this website through my cousin. I’m no longer positive whether or not this post is written by him as no one else understand such particular approximately my trouble. You are wonderful! Thank you!|

  2. You actually make it seem so easy along with your presentation however
    I in finding this matter to be really something which
    I feel I might never understand. It kind of feels too complex
    and very broad for me. I am taking a look forward to your subsequent put up, I’ll
    try to get the hold of it!

  3. 170321 156610I tried to submit a comment earlier, although it has not shown up. I will remember this. 378546

  4. I loved as much as you will receive carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get bought an nervousness over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot often inside case you shield this hike.|

  5. Greetings from Florida! I’m bored to tears at work so I decided to browse your site on my iphone during lunch break. I enjoy the info you present here and can’t wait to take a look when I get home. I’m surprised at how quick your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyways, awesome site!|

  6. Greetings! Very useful advice in this particular post! It is the little changes which will make the greatest changes. Thanks a lot for sharing!|

  7. I think the admin of this web site is actually working hard in support of his web page, since here every material is quality based material.|

  8. Hey there, You have done a great job. I’ll definitely digg it and personally recommend to my friends. I am sure they’ll be benefited from this web site.|

  9. Right now it sounds like Expression Engine is the best blogging platform out
    there right now. (from what I’ve read) Is that what you are using on your blog?

  10. What’s Taking place i am new to this, I stumbled upon this I have discovered It absolutely helpful and it has aided me out loads. I hope to give a contribution & assist different customers like its helped me. Great job.|

  11. Attractive section of content. I just stumbled upon your
    website and in accession capital to assert that I acquire actually enjoyed account
    your blog posts. Anyway I will be subscribing
    to your feeds and even I achievement you access consistently quickly.

  12. I must thank you for the efforts you have put in writing this website. I am hoping to check out the same high-grade content by you later on as well. In truth, your creative writing abilities has motivated me to get my own site now ;)|

  13. Admiring the hard work you put into your website and detailed information you present. It’s good to come across a blog every once in a while that isn’t the same outdated rehashed information. Fantastic read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.|

  14. Hello to every body, it’s my first go to see of this blog; this website includes remarkable and in fact good material designed for readers.|

  15. 612058 687428thank you dearly author , I located oneself this internet web site really beneficial and its full of exceptional healthy selective details ! , I as well thank you for the great food plan post. 558242

  16. 182035 89990Hiya. Very cool site!! Man .. Beautiful .. Great .. I will bookmark your web internet site and take the feeds additionallyI am happy to uncover numerous beneficial details here within the post. Thank you for sharing 417878

  17. It’s actually very complicated in this busy life to listen news on Television, thus I only use internet for that purpose,
    and obtain the hottest information.

  18. I am regular visitor, how are you everybody? This post posted at this web page is really good.

  19. 546290 82574Sorry for the huge review, but Im really loving the new Zune, and hope this, as properly as the outstanding reviews some other folks have written, will help you decide if it is the correct choice for you. 610452

  20. I’m impressed, I must say. Rarely do I come across a
    blog that’s equally educative and engaging, and let me tell you, you’ve hit
    the nail on the head. The issue is something that not enough men and
    women are speaking intelligently about. Now i’m very happy I came across this in my search for something relating
    to this.

  21. Hello there! This blog post couldn’t be
    written much better! Reading through this article reminds me of my
    previous roommate! He constantly kept talking about this. I’ll forward this article
    to him. Pretty sure he’ll have a great read. Thank you for

  22. I blog quite often and I really thank you for your content.
    Your article has really peaked my interest. I will take a note of your site and keep checking for new
    information about once a week. I opted in for your Feed as well.

  23. I do not even know how I ended up here, but I thought this
    post was great. I don’t know who you are but certainly you are going to a famous blogger if you aren’t already 😉 Cheers!

  24. Hi, I do think this is an excellent web site. I stumbledupon it 😉 I’m going to come back once
    again since I book-marked it. Money and freedom is the best way to change, may you be rich and continue to help others.


Please enter your comment!
Please enter your name here