App Claiming to Recognize Strangers through Facial Recognition Turns Out to be Hoax

The app Facezam which could supposedly match anyone’s photo with a Facebook profile turned out to be a publicity stunt by a viral marketing agency, The Telegraph reports.

Facezam was recently promoted as a facial recognition app that could identify walking on the street using a photograph. The app’s functionality was simple enough, for all users had to do was take a picture and let the app do its thing. The app would supposedly hit a match and let them know who the stranger is. However, it turns out that this was all a hoax. It was all a publicity stunt by a viral marketing agency.

Facebook issued a statement, saying that the app violated its privacy policy and wouldn’t be allowed to be available. All applications that use Facebook’s data are first reviewed by the social networking giant before they go public. This is to make sure that all applications adhere to the privacy policy set forth by Facebook. Otherwise, there would be no limit or restriction on how these apps use the user data they borrow from Facebook.

Facezam drew inspiration from Shazam, the popular music identification app that can give you the name of a track by just listening for a few seconds. Facezam could supposedly run any picture through its vast database of Facebook user data at the rate of billions of images a second. It was said that Facezam could give the result in no more than 10 seconds.

Jack Kenyon, the one who claimed to have founded Facezam, said it would publicize everything and spell the end of user privacy. He said that anyone could be identified in a matter of seconds, throwing anonymity right out the window. While he said it could help in catching criminals quickly, he conceded that it had many drawbacks as well.

This is not the first instance of facial recognition apps making their way into the market. While companies like Tesco and law enforcement authorities use it for mapping customer demographics and official purposes respectively, many apps have tried the same. NameTag, a Google Glass facial recognition app, tried to do something similar, only to be blocked by Facebook. Google removed it altogether from its Glass eventually as well.

Another app by the name Find Face allows users to look for people online using images. It looks for a match on the Russian social networking site VKontakte. In addition to all this, Blippar, an augmented reality company from Britain, launched similar software not long ago. But it does not use any social media platform. It uses its own database, which houses a lot less data than social networking sites usually do.

22 COMMENTS

  1. There is definately a great deal to learn about
    this topic. I really like all of the points you have made.

  2. Greetings! This is my first visit to your blog! We are a team of volunteers and starting
    a new project in a community in the same niche.
    Your blog provided us valuable information to work on. You have done a wonderful job!

  3. Hiya, I am really glad I’ve found this info. Today bloggers publish just about gossips and web and this is really irritating. A good website with exciting content, this is what I need. Thanks for keeping this web-site, I will be visiting it. Do you do newsletters? Can not find it.

  4. I simply could not leave your web site before suggesting that I extremely loved the standard information a person provide to your guests? Is going to be again incessantly in order to check out new posts

  5. Sin embargo, si este problema persiste o se repite habitualmente puede ocasionar desconfianza contigo mismo, estrés y problemas en las relaciones.

  6. Thanks for any other fantastic article. The place else may anybody get that kind of information in such a perfect approach of writing?
    I’ve a presentation subsequent week, and I’m on the look for such information.

  7. I constantly spent my half an hour to read this web site’s content every day along with a cup of coffee.

  8. you’re actually a excellent webmaster. The site loading
    velocity is amazing. It sort of feels that you are
    doing any unique trick. Also, The contents are masterpiece.
    you’ve performed a excellent process in this matter!

  9. My coder is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the costs.

    But he’s tryiong none the less. I’ve been using WordPress on a number of websites for
    about a year and am worried about switching to another platform.

    I have heard fantastic things about blogengine.net. Is there
    a way I can transfer all my wordpress posts into it?

    Any help would be greatly appreciated!

  10. I am curious to find out what blog system you have been working with?
    I’m experiencing some small security problems with my latest site and I’d
    like to find something more safeguarded. Do you have any solutions?

  11. Good way of telling, and pleasant paragraph to obtain data
    regarding my presentation focus, which i am going to deliver in school.

  12. I do not know if it’s just me or if perhaps everybody else experiencing issues with your site.
    It seems like some of the written text in your posts
    are running off the screen. Can somebody else please comment and let me know
    if this is happening to them too? This may be a issue with
    my browser because I’ve had this happen previously.
    Thanks

  13. Everything is very open and very clear explanation of issues. was truly information. Your website is very useful. Thanks for sharing.

  14. Fantastic beat ! I would like to apprentice while you amend your website, how can i subscribe for a blog web site? The account aided me a appropriate deal. I had been a little bit familiar of this your broadcast offered brilliant transparent idea

  15. I went over this website and I conceive you have a lot of good information, saved to bookmarks (:.

  16. 471440 646628really good publish, i surely adore this internet web site, keep on it 169560

  17. Wow, superb weblog format! How long have you been running a blog for? you make blogging glance easy. The overall glance of your web site is excellent, as neatly as the content material!

  18. 16452 17970Intriguing point of view. Im curious to feel what type of impact this would have globally? Sometimes individuals get a bit upset with global expansion. Ill be about soon to take a look at your response. 739472

LEAVE A REPLY

Please enter your comment!
Please enter your name here